designboom: “oma and potato head explore ways to go zero waste in hospitality at singapore design week”

N*THING IS POSSIBLE: ZERO-WASTE LIFESTYLE EXHIBITED IN SINGAPORE

At the National Design Centre for Singapore Design Week, Indonesian hospitality brand Potato Head partners with OMA to present ‘N*thing is Possible.’ The exhibition showcases the brand’s iterative journey toward a zero-waste lifestyle through strategies of reuse. Since 2010, Potato Head has been exploring ways to become a circular brand, as evident for example in its Ijen restaurant (previous coverage here), the first in Indonesia to follow a zero-waste philosophy.

The multi-sensory exhibition will be on view through December 25, featuring workshops and projects from renowned international designers and artists including Futura, Kengo Kuma, Max Lamb and Andreu Carulla. These projects will feature the innovative ways of living and consciously consuming with circularity and the future of the planet in mind.

OMA AND POTATO HEAD WORK WITH RENOWNED DESIGNERS

The Singapore Design Week exhibition by OMA (see here) and Potato Head (see here) has been brought to life together with a star-studded lineup of collaborators — Japanese architect Kengo Kuma, American artist Futura, Spanish industrial designer Andreu Carulla, British furniture designer Max Lamb, London-based design studio Toogood, French director and photographer Thibaut Grevet, Indonesian architect Andra Matin, Jakarta design studio BYO Living, and Bali-based environmental engineers Eco Mantra.

TRANSFORMING WASTE INTO ARCHITECTURE, ART AND DESIGN

With its exhibition at Singapore Design Week, OMA and Potato Head showcase how Ronald Akili’s Potato Head Beach Club became a creative, sustainable place that transforms waste into beautiful objects and art. The exhibit will also reveal the detailed blueprint for Potato Head’s journey to this point, with the intention that it informs and inspires others to apply it in their own businesses.

Two new materials are unveiled at Noth*ng is Possible, including bricks designed by Kengo Kuma using recycled plastic bags and Andreu Carulla’s furniture and amenities made from mixing styrofoam and sawdust.

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project info:

project title: N*thing is Possible authors: OMA, @oma.eu | Potato Head, @potatoheadbali event: Singapore Design Week location: National Design Centre, Singapore curators: David Gianotten, Shinji Takagi, Potato Head team: Marina Bonet, Helena Gomes, Raffaele Guercia, Tijmen Klone, Alisa Kutsenko, Arthur Wong, Suet Ying Yuen collaborators: Andreu Carulla, Atelier Hoko, BYO Living, DesignSingapore Council, Eco Mantra, National University of Singapore, Kingsmen, Kengo Kuma & Associates, Kharma Studio

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